Wrestling with the 'e' word: data ethics and Unroll.me's data selling woes
- 1 minNews recently that Unroll.me — a popular tool for organising subscription emails — sold their users’ anonymised email data to Uber sparked a mass exodus of Unroll.me users.
I’m an Unroll.me user, and I’ve been following the public reaction to their data commercialisation model with interest. I wrote about how our perceptions of ‘ethical’ data use can change on Medium here.