Wrestling with the 'e' word: data ethics and Unroll.me's data selling woes

- 1 min

News recently that Unroll.me — a popular tool for organising subscription emails — sold their users’ anonymised email data to Uber sparked a mass exodus of Unroll.me users.

I’m an Unroll.me user, and I’ve been following the public reaction to their data commercialisation model with interest. I wrote about how our perceptions of ‘ethical’ data use can change on Medium here.

Ellen Broad

Ellen Broad

Data, digital, board games, Beyonce

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